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This web site states the following, "Your Trusted Partner in Patient Healthcare Lending." Our analyzers noticed that the web site also stated " Our mission is to enable more patients to move forward with quality-of-life medical procedures while simultaneously improving healthcare provider revenue cycle management." The Website also said " Healthcare is a personal business. We believe it takes a great deal of care and consideration to properly address financial needs of both patients and healthcare providers. Contact us 800-HCS-9184 Loans are originated by Cross River Bank, NA." The website's header had lending as the most important optimized keyword. It is followed by loans, healthcare, and doctor which isn't as ranked as highly as lending. The next words hcsloans.com uses is dentist. APR was included and might not be understood by web crawlers.